Every website exists as data stored on a computer connected to the Internet. This service is web hosting, and our shared hosting provides a reliable and comprehensive solution. Your website is stored on our server, alongside a number of other sites. This enables us to offer excellent service and a wide range of features at a low cost.

A website is a necessity for any business or organisation, but with the continuing growth of the Internet, your site needs to stand apart from the crowd. Our website design service will provide a first rate design and exactly the functions you need. We can help you establish a small personal website, a blog, an online shop or a full-blown content management system, and anything in between. For further details, see our partner site www.jrc-web.co.uk.

Broadly speaking, web design is about the aesthetics of a website. For a site with dynamic content stored in a database, a user login system, or bespoke business logic, some programming may be required, and this is called web development. The line between design and development is not fixed, and both include aspects of each other. Some design effects require programming, and sometimes the mechanics of a web site affects its design. Our experience in development as well as design means we are always able to provide the right solution for you at the lowest cost. High quality free software exists which can be used for the most common web applications, such as blogs. We don’t like to reinvent the wheel, and so use existing open source software when it’s suitable, but can also customize the application’s functionality and style to your requirements, or create fully bespoke applications from scratch. Where there are a number of options, we can talk you through them in simple, non-technical language.

Searching is central to finding any information on the internet, and the words used in a web search tell you exactly what information, goods or services the user is searching for. The art of ensuring your web site appear high up - ideally first - in Search Engines’ Results Pages (SERPs) for particular search is called Search Engine Optimisation. Search engines aim to provide users with results which are relevant to their search and analyse the words in web pages, as well as links to and from the page, when deciding whether it is relevant. As such, it is essential to optimize your website without resorting to dubious ‘Black Hat’ techniques. These methods attempt to manipulate the search engines’ algorithms to force a higher SERP ranking, but risk being removed from search engines altogether.
We use legitimate methods to optimize your site for search engines and can ensure you site receives high volumes of relevant traffic.

The Internet offers a level playing field in a global marketplace so is ideal for any advertiser. While it is possible to buy online advertising based on the number views (’impressions’) an ad receives, traditionally priced per thousand (CPM), the real power of online marketing is in Pay Per Click advertising (PPC). You pay each time someone clicks your ad and is taken to your website. The amount you are willing to pay for a click, combined with other factors that indicate your ad’s relevance to users, determines how high up your ad appears in the list of ’sponsored’ links on SERPs or other web pages. Your ads can be placed next to search engine results (based on which search keywords you choose) or in the ad space on thousands of websites, where relevant ads are positioned based on the content of the site.
PPC can be very complicated as the list of search keywords you advertise on is likely to be long, and each keyword can be used to match any searches containing the keyword, or only searches for the exact keyword or phrases. In addition, the text for your ads is limited and subject to various rules, yet must generate clicks. The landing page that visitors arrive at after clicking your ad is also vitally important as this is where you will either achieve a sale or have wasted money on a click.
Our expertise in PPC means that you can focus on the core of your busness while we send highly targetted sales leads to your site.